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Government & Public Sector

MOF — National Fuel Subsidy Transformation

Ministry of Finance Malaysia · BUDI95 & BUDI Diesel

  • Digital Strategy
  • UX Architecture
  • Behavioural Design
  • Citizen Services

Problem

Malaysia needed to implement a targeted fuel subsidy mechanism at national scale — balancing policy requirements, citizen experience, operational complexity and public understanding.

Intervention

Designed the digital user experience architecture spanning eligibility verification, application workflows and citizen journeys, supported by behavioural frameworks and strategic communications across the programme lifecycle.

Outcome

BUDI95 launched at national scale, serving 16 million eligible Malaysians, with the strategic framework continuing through BUDI Diesel.

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